Continental Research
!
4500 Colley Avenue
!
Norfolk, VA 23508
B - 16
Are you Very Satisfied, Satisfied, Dissatisfied, or Very Dissatisfied with:
The City's cable TV station, WCTV
1998 1999 2000 2001 2006 2007 2008 2014
Very Satisfied
14.7% 9.3% 15.2% 11.4% 18.2% n/a
n/a
14.3%
Satisfied
76.7% 79.4% 69.6% 76.8% 75.2%
82.1%
Dissatisfied
6.7% 10.0% 13.7% 10.6% 6.2%
3.2%
Very Dissatisfied
2.0% 1.3% 1.6% 1.2% 0.4%
0.4%
100.0% 100.0% 100.0% 100.0% 100.0%
100.0%
(n=300) (n=311) (n=322) (n=500) (n=258)
(n=279)
The City's cable TV station, WCTV
CABLE SUBSCRIBERS ONLY
1998 1999 2000 2001 2006 2007 2008 2014
Very Satisfied
11.4% 11.6% 15.0% 12.6% 17.6% n/a
n/a
14.5%
Satisfied
62.3% 78.5% 69.6% 76.2% 75.9%
81.6%
Dissatisfied
21.6% 8.7% 13.8% 9.7% 6.0%
3.4%
Very Dissatisfied
4.7% 1.2% 1.6% 1.5% 0.5%
0.4%
100.0% 100.0% 100.0% 100.0% 100.0%
100.0%
(n=236) (n=242) (n=253) (n=390) (n=199)
(n=234)
The City’s cable TV station, WCTV
THOSE WHO HAVE RECENTLY WATCHED WCTV
1998 1999 2000 2001 2006 2007 2008 2014
Very Satisfied
n/a
n/a
n/a
n/a
n/a
n/a
n/a
20.0%
Satisfied
76.3%
Dissatisfied
3.8%
Very Dissatisfied
0.0%
100.0%
(n=80)
