Continental Research
!
4500 Colley Avenue
!
Norfolk, VA 23508
44
The City’s TV Station
ALL RESPONDENTS
Q28 - Are you Very Satisfied, Satisfied, Dissatisfied, or Very Dissatisfied with the City’s
cable TV station, WCTV?
Number
Percentage
Very Satisfied
40
14.3%
Satisfied
229
82.1%
Dissatisfied
9
3.2%
Very Dissatisfied
1
0.4%
279
100.0%
Overall Percent Satisfied = 96.4%
*
Mean (Average) = 3.10 (n=279)
Mean Scale: 4 = Very Satisfied
3 = Satisfied
2 = Dissatisfied
1 = Very Dissatisfied
NOTE: Forty-four people are not included in this table because they had no opinion.
RECENT WCTV VIEWERS ONLY
Q28 - Are you Very Satisfied, Satisfied, Dissatisfied, or Very Dissatisfied with the City’s
cable TV station, WCTV?
Number
Percentage
Very Satisfied
16
20.0%
Satisfied
61
76.3%
Dissatisfied
3
3.8%
Very Dissatisfied
0
0.0%
80
100.0%
Overall Percent Satisfied = 96.3% *
Mean (Average) = 3.16 (n=80)
NOTE: Two hundred forty-three people are not included in this table because 44 people could
not rate their satisfaction with WCTV, and 199 people did not view WCTV recently.
* “Very Satisfied” + “Satisfied”
