DOMINION BOULEVARD CORRIDOR STUDY | Chesapeake, Virginia
28 | Market Study
Table 2: Key Strengths, Challenges, and Opportunities in Dominion Study Area
Land Use
Residential
Retail
Office
Industrial
Strengths
As Greenbrier builds out, the
opportunity to be the “next”
Greenbrier—although it can be
with today’s design standards and
guidelines
Once bridge is completed and road
widened, will create a new area for
development
In the mid- to long-term, the health
care industry should help bolster the
office market
For the near- and mid-term, the
regional and community shopping
needs of residents will be met at
Greenbrier area, limiting need for
certain types of retail
Industrial-related employment is
projected to decrease in the region
The Study Area is not as well-
positioned as other areas for some
types of industrial development—it
is not on the water, does not lead to
other major cities (e.g. along I-95) and
does not have rail access
There are not a lot of large parcels
of industrial land available in the
market—have enough land to be able
to accommodate larger users
Industrial development in this area
could serve the general industrial
needs of the region
All of the industrial buildings would be
new and meet the latest standards in
industrial building height clearance,
etc.
Tidewater Community College has
a new facility in the area—may be
possible to work with them for training
opportunities for future businesses
Widening of Dominion Boulevard and
opening of new bridge will make the
Study Area more desirable for future
office
The City of Chesapeake’s interest in
creating an employment center in the
Study Area will help it succeed
Development is already starting to
move in this direction
The office market is still struggling—
will not be a “leader” land use in the
Study Area without significant catalyst
Somewhat far off of interstate
access—a key to creating employment
cores—will need to work on the image
for access
Create new retail centers in “town
center” configurations that could help
create a sense of community and a
focal point for development
The retail market is relatively strong
and stable—could be a good use that
will be in demand in the short-term as
housing is created
Close to Great Dismal Swamp and
associated recreational opportunities
Chesapeake is a well-regarded place
to buy a home—the schools are good,
leading to strong housing demand
New Grassfield High School would be
attractive for new residents
Culpepper Landing, an actively selling
master-planned community with
the strongest sales in the region, is
already selling close to the Study Area
High-end housing in the region is
water-oriented. Will need to figure
out how to amenitize the residential
projects in the Study Area to compete
for executive housing
Without associated employment
development, would be difficult to build
multifamily residential
Create multiple master-planned
communities/neighborhoods,
appealing to a wide range of buyers
and renters
The for-sale residential market is
starting recovery, and this area, if
zoned for residential, would be a
strong location for development
Will be a good location for future
households, and therefore, future retail
to support it
Close to airport
Development is already starting to
move in this direction
Opportunities
Challenges
