Continental Research
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4500 Colley Avenue
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Norfolk, VA 23508
8
Executive Summary
(cont’d)
~ ~ The City’s Communication With Residents ~ ~
(cont’d)
As noted earlier, 96.4% of all Chesapeake residents surveyed were satisfied (“Very Satisfied”
+ “Satisfied”) with the City’s TV channel, WCTV, making WCTV the third highest rated service.
The programming is varied, informative, and interesting. Of all residents surveyed, 24.8%
reported watching the City’s cable TV station, WCTV, in the “past few months.” Prior surveys
had examined “past year” behavior and found higher levels of usage. As an aside, 80.5% of
those surveyed in 2014 said they subscribe to Cox or Verizon cable TV, and of those 260
cable
subscribers
, 28.5% reported watching WCTV in the past few months.
The proportion of all 323 households who said they watched Chesapeake City Council meetings
in the past few months was 17.3%. And, 5.9% watched “
Thinking Out Loud
,” 7.1% watched
“
Whatever Works
,” 14.9% watched a high school sports program, 13.9% watched a news show
on 48NEWS, and 15.8% watched one of the special programs. When analyzing only the 80
residents who watched WCTV in the past few months:
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70.0% reported viewing a Council meeting
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23.8% watched “
Thinking Out Loud
”
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28.8% viewed “
Whatever Works
”
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60.0% watched a high school sports program
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56.3% saw a news show on 48NEWS
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63.8% watched one of the special local programs
~ ~ Other Topics ~ ~
The 2014 survey included a few questions about the
Chesapeake Jubilee. Of the residents surveyed, 44%
reported attending the Chesapeake Jubilee in the past
three or four years. When asked about whether they
think the Jubilee is for children of all ages, primarily for
children over age 13, or more of an adult event, the
responses were varied. Nearly half (48.6%) feel that the
Jubilee is good for children of all ages, while 17.0% think
it is more for children over age 13, and 24.5% feel it is
more of an event for adults (and 9.9% were not sure).
When asked for ideas that would make the Chesapeake
Jubilee better, many could not offer a suggestion. The
top seven comments were:
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I can’t think of any suggestions (46.7% said this)
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Improve the parking situation (7.1% mentioned)
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Make it more family-friendly (6.8% mentioned)
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Deal with problems of alcohol consumption (6.2% mentioned)
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Increase security and safety (5.9% mentioned)
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Weather-related issues (5.6% mentioned)
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Change the entertainment (4.6% mentioned)
