Continental Research
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4500 Colley Avenue
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Norfolk, VA 23508
7
Executive Summary
(cont’d)
~ ~ The City’s Communication With Residents ~ ~
Earlier in the survey, participants were asked to
rate the City’s efforts to keep residents informed
about City services and activities. Overall, 81.7%
of those surveyed reported being satisfied (“Very
Satisfied” + “Satisfied”) with the information
available to them about Chesapeake services and
activities.
It is important to know how citizens usually learn
about City services, programs, and activities. Each
person was asked to name the main source used
for information on City services, programs, and
activities.
The top seven sources were:
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The City’s website
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The newspaper - the
Clipper
section
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The main newspaper
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Word of mouth
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“Regular” network TV
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City publications
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The City’s cable TV station, WCTV
Because people often use multiple sources for information, residents were also asked to name
their second source. When combining the first and second responses, the top sources of
information about City government remained the same. The percentage mentioning each was:
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The City’s website (37.5% mentioned this source)
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The newspaper - the
Clipper
section (33.4% mentioned)
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The main newspaper (26.6% mentioned)
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Word of mouth (23.2% mentioned)
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“Regular” network TV (21.7% mentioned)
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City publications (11.8% mentioned)
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The City’s cable TV station, WCTV (8.4% mentioned)
It is exciting to see so many people using the City’s website as a resource. This proportion has
grown rather steadily over the years. The website is clearly impressive. Earlier, 92.2% of the
residents reported being satisfied with how easily they can find things on the City’s website.
