Exhibit VI-1
STRENGTHS, CHALLENGES, AND OPPORTUNITIES
DOMINION STUDY AREA
MARCH 2014
STRENGTHS
CHALLENGES
OPPORTUNITIES
• The region overall is expected to grow. The study area is in a
good location to capture a portion of that growth
• Land has fragmented ownership. Will need to work carefully
to ensure that future plan is realized
• Most of the area is undeveloped, and the reputation in the market is
that it has not developed because of access, not for other reasons.
Once bridge is completed, will spur development
• The Great Dismal Swamp provides recreational and other types
of amenities
• May be an opportunity to find opportunities around the Great Dismal
Swamp in terms of research, branding, marketing, job creation, and
differentiation
• Close to Chesapeake City offices
• Close to Great Dismal Swamp and associated recreational
opportunities
• High-end housing in the region is water-oriented. Will need
to figure out how to amenitize the residential projects
• Create multiple master-planned communities/neighborhoods,
appealing to a wide range of buyers and renters
• Chesapeake is a well-regarded place to buy a home - the
schools are good, leading to strong housing demand
• Without associated employment development, would be
difficult to build multifamily residential
• The for-sale residential market is starting recovery, and this area, if
zoned for residential, would be a strong location for development
• New Grassfield High School would be attractive for new residents
• Culpepper Landing, an actively selling master-planned
community with the strongest sales in the region, is already selling
close to the study area
• Will be a good location for future households, and therefore,
future retail to support it
• For the near- and mid-term, the regional and community
shopping needs of residents will be met at Greenbriar area
• Create new retail centers in "town center" configurations that could
help create a sense of community and a focal point for development
• Tidewater Community College has a new facility in the area -
may be possible to work with them for training opportunities for
future businesses
• The retail market is relatively strong and stable - could be a good use
that will be in demand in the short-term as housing is created
• Widening of Dominion Boulevard and opening of new bridge will
make the study area more desirable for future office
• The office market is still struggling - will be hard to jump start
any development in the area with office
• As Greenbriar builds out, the opportunity to be the "next" Greenbriar -
although it can be with today's design standards and guidelines
• The City of Chesapeake's interest in creating an employment
center in the study area will help it succeed
• Once bridge is completed and road widened, will create a new area
for development
• Development is already starting to move in this direction
• In the mid- to long-term, the health care industry should help bolster
the office market
• Close to airport
• Industrial-related employment is projected to decrease in
the region
• There are not a lot of large parcels of industrial land available in the
market - have enough land to be able to accommodate larger users
• Development is already starting to move in this direction
• The study area is not as well-positioned as other areas for
some types of industrial development - it is not on the water,
does not lead to other major cities (e.g. along I-95) and does
not have rail access
• Industrial development in this area could serve the general industrial
needs of the region
• All of the industrial buildings would be new and meet the latest
standards in industrial building height clearance, etc.
Residential
Office
Retail
Overall
Industrial
Exhibit VI-1
E4-11982.40
Printed: 3/27/2014
CITY OF CHESAPEAKE
