Appendix | 153
Dominion Commercial Key Strengths, Challenges, and Opportunities
RETAIL
Strengths
• Will be a good location for future households, and therefore, future
retail to support it
Challenges
INDUSTRIAL
Strengths
• Close to airport
• Development is already starting to move in this direction
Challenges
• For the near- and mid-term, the regional and community shopping
needs of residents will be met at Greenbrier area, limiting need for
certain types of retail
Opportunities
• Create new retail centers in "town center" configurations that could
help create a sense of community and a focal point for
• Industrial-related employment is projected to decrease in the region
• The study area is not as well-positioned as other areas for some
types of industrial development—it is not on the water, does not
lead to other major cities (e.g. along I-95) and does not have rail
access
Opportunities
development
• The retail market is relatively strong and stable—could be a good
use that will be in demand in the short-term as housing is created
OFFICE
Strengths
• There are not a lot of large parcels of industrial land available in the
market—have enough land to be able to accommodate larger users
• Industrial development in this area could serve the general
industrial needs of the region
• All of the industrial buildings would be new and meet the latest
standards in industrial building height clearance, etc.
• Widening of Dominion Boulevard and opening of new bridge will
make the study area more desirable for future office
• The City of Chesapeake's interest in creating an employment
center in the study area will help it succeed
• Development is already starting to move in this direction
Challenges
• Tidewater Community College has a new facility in the area—may
be possible to work with them for training opportunities for future
businesses
• The office market is still struggling—will not be a “leader” land use
in the study area without significant catalyst
• Somewhat far off of interstate access—a key to creating
employment cores—will need to work on the image for access
Opportunities
• As Greenbrier builds out, the opportunity to be the "next"
Greenbrier—although it can be with today's design standards and
guidelines
• Once bridge is completed and road widened, will create a new area
for development
• In the mid- to long-term, the health care industry should help
bolster the office market
Dominion Boulevard | City of Chesapeake | April 11, 2014 | E4-11982.40
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