10-Mile Ring Around Subject Area Retail Market
Currently, the retail market today, as defined by a 10-mile radius around the study area,
is mostly in balance relative to demand sources, and includes many active retail areas
that provide high amenity benefit for nearby residents and employees. The area, which
includes a Wal-Mart store and a Target store, captures significant spending from outside
residents for general merchandise, electronics, and apparel products. Although there are
Map for Current Retail Supply
10-Mile Ring Around Study Area; 2014
multiple grocery stores in the north and east half of the retail area, there exists an
undersupply of food and beverage as well as health and personal care retail. It is
estimated that $22 million in annual sales of food and beverage are spent outside of the
area due to a lack of large-scale grocery stores in the southern side of Dominion
Boulevard.
Current Retail Under and Over Supply
10-Mile Ring Around Study Area; March 2014
Sporting Goods Hobby Book & Music Stores
Health & Personal Care Stores
Food & Beverage Stores
Nonstore Retailers
Motor Vehicle & Parts Dealers
Undersupplied
Miscellaneous Store Retailers
Gasoline Stations
Furniture & Home Furnishings Stores
Food Services & Drinking Places
,
,
Balanced
($350,000,000)($250,000,000)($150,000,000) ($50,000,000)
$50,000,000 $150,000,000 $250,000,000
General Merchandise Stores
Electronics & Appliance Stores
Clothing & Clothing Accessories Stores
Bldg Materials, Garden Equip. & Supply Stores
Oversupplied
Dominion Boulevard | City of Chesapeake | April 11, 2014 | E4-11982.40
41
Source: Esri; CoStar
